How the Minneapolis Star Tribune flipped its production workflow to better meet audience needs


This is a series on Better News to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) share replicable tactics that benefit the news industry as a whole. This “win” comes from the Minneapolis Star Tribune.

Question: What problem were you trying to solve, and why was solving the problem strategically important for your organization?

Answer: News Catalyst, an initiative that helps news organizations transform themselves into sustainable digital businesses, conducted research into publishing workflows to help publishers learn from one another about best practices, challenges, commonly used tools and general trends in content production processes. The research, which included a survey of 15 publications, revealed that print workflow steps often cause friction for staff, hindering digital needs because of deadlines or issues with legacy tech systems.

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