How the Montgomery Advertiser is building trust and growing audiences in Alabama’s rural communities


Here’s an idea to steal and adapt: Build trusted relationships with people who have lived without local news sources for years, by showing up for these communities, listening to them and delivering the content they most want. Make sure the coverage is for these communities, not simply about them.

Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?

A: In our bid to find new avenues for revenue, including subscriptions, our strategy is to be an enterprise-focused operation that drives subscriptions by prioritizing audiences that are most hungry for our content. 

That audience was all around us in the rural communities of Alabama. 

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