The New York Times experiences traffic levels that ebb and flow with the news cycle. Planned events that occur at a fixed time and date, such as an election or the Olympics, are known traffic generators. We expect our users to visit The Times’s website and apps for special coverage during those events. However, unplanned events are also a major part of the news business. When a story breaks, a push notification is sent and users arrive at our platforms in droves.
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