How The Sumter Item uses short-form storytelling across platforms to reach Gen Z


Don’t assume you know what a generation wants from their local news if you’re not in that generation. And don’t generalize. Active listening sessions will help you hone in on specific coverage gaps.

Question: What problem were you trying to solve, and why was that problem strategically important to your organization?

Answer: How do we grow audience and engage with a younger generation? 

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