The Washington Post is starting to feel the squeeze on its advertising business but CRO Joy Robins is relying on lessons learned from the 2020 revenue slump to mitigate its impact on the business this time around.
Similar to the previous guests of The Evolving CRO series on the Digiday Podcast this month, Robins said her role as revenue chief at the Post has changed tremendously, even in just the past year. This January, Robins added subscription revenue to her purview to develop how the revenue category could interact with advertising to gather more first-party data to produce more leads of paid readers.
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