“Sometimes I feel more like a stockbroker than a journalist,” one of my journalism fellowship peers sighed. We had been talking about how metrics are used in our newsrooms.
It seems journalists in many countries continue to feel uneasy about the evolving formulas against which their success is measured. Those blinking monitors with constantly updating content data are not helpful to everyone. And, to the untrained ear, it can sound like the editor has decided you will now be judged by the number of page views you get, divided by subscription conversions, plus the square root of social and search referral rate, multiplied by dwell time.
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