Standing out as a newsroom is hard. Getting your work seen can be even harder. Ken Schneck, editor of The Buckeye Flame, is a big fan of “shameless self-promotion” of his newsroom and the work it does.
But when he asked the journalists, editors and newsroom leaders who attended the INN-hosted “From the Field” webinar how they felt about shameless self-promotion, their answers were mostly negative.
Some said they’re uncomfortable with it. Others said that it’s hard and that it leads to an inauthentic feeling. But on the other hand, one leader from Cardinal News wrote, “Honestly, I feel good with it. You have to stand out in the massive ocean that is our current social existence.”
Schneck agrees with that. “The content of your site is amazing, but there’s still work you need to do so people find it,” he said. Here are three takeaways from Schneck’s advice on shameless self-promotion:
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