How to track the impact of your investigative journalism

Page views are great. But creating lasting impact is better


Website clicks come with a certain lack of meaning along with the risk of tempting newsrooms to chase photos of kittens instead of doing valuable investigative work. 

What if we were to consider changing journalism’s definition of success? What if we were to start caring more about the impact we create in our communities and use that as the measure with which we evaluate our work? To find out whether this was even possible, I spoke with 15 different news organizations from around the world for my master’s degree in journalism. I wanted to find out what they consider to be journalistic impact and how they measure it.

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