How we’re keeping our audience first: By enhancing the reader experience


In 2022 Bloomberg Media CEO M. Scott Havens announced the company’s shift to an Audience-First mentality with every action and decision the teams make, by investing the time to understand our customers across every platform we operate and to focus on building features, products and businesses that super-serve them. The new blog series, “How We’re Keeping Our Audience First” written by the teams implementing this mandate, will help show how Bloomberg Media is better serving our users.

The fourth post of this series explains how Bloomberg Media is enhancing the reader experience online in news articles.’s news coverage reaches an audience of tens of millions of monthly readers around the world. Our global team of 2,700 journalists publishes hundreds of articles each day, infused with data and insight that arms readers with the context they need to succeed in their careers and personal lives. This is why delivering a top-tier reading experience is so critical for our readers and our business.

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