Impact goals and revenue vary with type of nonprofit newsroom: new fact sheets


A set of INN Index Fact Sheets published today showcases three major models of nonprofit journalism, showing how the geographic scope of an outlet’s coverage affects total revenue, staff size and target audience. Scope of coverage is also tied to the impact that these organizations aim to achieve.

Analysis of 2021 data from the annual INN Index survey shows that across the INN Network’s local news organizations — the fastest-growing segment of the field — nearly three-fourths say that encouraging and inspiring civic engagement is a top priority. These newsrooms tend to cover a wide variety of topics of interest to local news consumers.

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