Is there a reliable standard to measure social media engagement?


In its broadest terms, engagement rate is the level of engagement — likes, shares, comments, etc. — that a piece of social media content receives from an audience.

Engagement Rate = Engagements / (Reach OR Impressions OR Followers) x 100

While this generalized formula is accepted by all, the challenge is that each social media platform, agency and expert seem to have different definitions for getting to engagement rate.

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