Jennifer Bertetto: Why Trib Total Media is nixing negative political ads

Jennifer Bertetto

Jennifer Bertetto was honored this year as the E&P Publisher of the Year.

This letter to readers was published Sunday, Nov. 27.

Like you, we’re sick and tired of political attack ads. So, we’re getting rid of them.

All Trib Total Media publications now have a new policy for political advertisements: They can be about the candidate, but not about the opponent.

First, this change is meant to better serve our readers. Candidates will seek votes by describing their virtues and explaining their platforms. The reader can decide if the pitch adds up — without being confused by claims and criticism about another candidate.

But, overall, this new policy is our response to political ads that coarsen and cheapen politics.

Click here to read more.