Journalism in the AI era: A TRF Insights survey

How journalists in the Global South and emerging economies are using AI, and the challenges they face

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From enhanced efficiency to personalized reporting, the AI revolution in journalism is reshaping how we produce, distribute and consume news. 

This transformation promises creativity and innovation in newsrooms. However, it also presents significant challenges in areas such as ethics and equity. Existing narratives about AI adoption are often Western-centric, yet access to this technology differs worldwide, as do the problems faced by journalists and newsrooms.

To address this imbalance, in October 2024, we surveyed more than 200 journalists — all alumni of our training programs — from 70+ countries across the Global South and emerging economies to explore their adoption of AI, as well as their hopes and fears about journalism in the AI era.

Using these findings, our new report shines a much-needed spotlight on the journalistic landscape in the Global South and emerging economies, and provides a platform for the voices of journalists navigating rapid technological change. This report forms the first in our TRF Insights series, where we work with our global alumni network of journalists to take timely pulse checks of major developments in the profession and provide data-led insights for the sector.

Click here to read more and download the full report.

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