Kun Xu, University of Florida College of Journalism and Communications (UFCJC) Media Production Management and Technology (MPMT) associate professor in emerging technologies, has been named the new director of the Media Effects and Technology Lab (METL) and UFCJC Research Lab.
As director, Kun will supervise the space and shape a new vision for media effects and technology research. The lab, which has been focused primarily on virtual and augmented reality, will expand its scope to include more AI-related research, including social robots, virtual agents, large language models, and other technologies.
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