Hearst Magazines today announced that Lisa Ryan Howard has been named to the newly created position of executive vice president, global chief revenue officer. In her new role, she will be responsible for both U.S. advertising and marketing and Hearst Global Solutions, the company’s international commercial division that creates cross-market solutions for brands. The announcement was made by Hearst Magazines President Debi Chirichella, to whom Howard will report.
Howard was most recently at The New York Times, where she was global head of advertising and marketing solutions, leading all aspects of The Times' ad business. She joined the company in 2016 as senior vice president of advertising and was promoted to senior vice president, general manager of media, a position she held for four years.
“Lisa possesses a deep knowledge of the ever-evolving media landscape and has a proven track record of successfully leading revenue teams and building innovative opportunities that drive results,” Chirichella said. “She has exceptional experience in developing multi-platform client solutions and a keen understanding of marketers’ needs today, and she brings deep relationships in the industry to her new role. These attributes will be critical as we continue to accelerate the company’s digital transformation and chart the future of Hearst Magazines.”
Previously, Howard served in business and revenue leadership roles at Billboard, Yahoo and WebMD. She also spent 14 years at Condé Nast, where she held a variety of senior roles, including senior vice president, chief revenue officer of the Fairfield Fashion Group (WWD, WWD.com), publisher of Style.com and vice president of digital for Condé Nast Media Group.
“I’ve long admired Hearst Magazines’ iconic brands and am thrilled to join this incredibly talented team,” Howard said. “It’s an exciting time to work in media, and I look forward to helping lead Hearst’s ongoing evolution as a modern media company — one that produces the highest quality products and delivers unparalleled experiences for its audience and advertising partners through the use of sophisticated insights, data and technology.”
Howard begins her new role on Oct. 3.
About Hearst Magazines:
Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 139 million readers and site visitors each month — 52% of all millennials and 50% of all Gen Z over the age of 18 (Source: 2022 comScore Multi-Platform © MRI-Simmons (06-22/S22). The company publishes nearly 260 magazine editions and 200 websites around the world.
Comments
No comments on this item Please log in to comment by clicking here