Local News Outlets Upgrading Apps and Battling App-rehension


Local news organizations are working hard to improve their news apps and get readers to download them, touting them as a superior customer experience that boosts engagement and loyalty.

While they see mobile apps as a win-win for their customers and themselves, the apps remain a niche product, with a small minority of visitors consuming their news that way.

Click here to read more.


No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment