We’ve got problems: News avoidance is up, trust in news is down, and sustainability is an ongoing challenge. Journalism has real challenges — but so does everyone else. Now more than ever, local news organizations must find effective ways to tell their own story of value to their communities.
Eighteen newsrooms received valuable feedback on how to “make the case” for journalism from a panel of funder judges at Pitch Day for the latest cohort of the LMA Lab for Journalism Funding. The lessons they learned can and should be applied by any newsroom, not just to earn philanthropic funding but also to win community support. Here are the six top takeaways:
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