Mastering the rollout: Increasing the impact of your investigative story


Succeeding in today’s cluttered media landscape requires more than merely powerful journalism — it also requires both building an audience for it and successfully disseminating information in innovative ways.

In this piece, GIJN speaks with leaders in audience engagement and masters of story promotion at nonprofit outlets globally to share best practices to avoid one of journalism’s deadliest sins: great investigative reporting that no one notices.

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