Matthew Wolfe Named Regional Audience Development Marketing Director for Adams Publishing Group


Matthew Wolfe has been named Regional Audience Development Marketing Director for the Adams Publishing Group’s Tennessee/Western North Carolina Region. In his new role, Wolfe will be responsible for supporting all 20 newspapers in the region with circulation sales and retention. Wolfe will be based out of Rogersville, TN, where he is also the General Manager of the Rogersville Review.

Wolfe has been in the newspaper business for almost 20 years, starting his career as a part-time newspaper carrier.

Wolfe’s passion for delivering and selling newspapers as well as his meticulous work ethic led circulation management at The Palm Beach Post to hire him as a sales and distribution coordinator in 2006. In 2008, Matthew’s career accelerated and he moved on to hold such titles as audience development manager in Anderson, S.C., at The Independent-Mail and also in Burlington, N.C., at The Times-News. From 2014 through 2020, Wolfe held several positions with McClatchy, starting with single copy manager and then senior home delivery manager at The News and Observer in Raleigh, N.C., regional director of audience engagement and retention in Kansas City, Mo., and finally director of retention, representing all of McClatchy’s markets. Matthew and his wife Kimberly have two children, Matthew Jr., and Maci Lynn, living at home. They also have three adult children who reside out of state. They have one grandchild, Mason, and are expecting a second grandchild in July.

“There is not only a deep commitment to quality local journalism in Adams Publishing Group, but a true commitment to the communities we serve,” he said.

Paul Mauney, regional president of APG for Tennessee, Western North Carolina and Virgina said that he was thrilled to have Wolfe’s level of experience and expertise joining the region. “Matt and I worked together for several years at the Burlington (NC) Times-News so I am very aware of his capabilities, strong work ethic and commitment to our readers and viewers. He brings extensive experience in acquisition and customer retention and although he’s only been on board for a few weeks, is already making a significant impact in the communities we serve."


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