Borrell's Elliott to dissect the mood of local advertisers at #NewsMedia Business Summit

Corey Elliot to present findings from Borrell’s 'Q2 Business Barometer' study


“They tell us things they would never tell you. AND they tell us things they DO tell you, but then tell us you don’t listen,” stated Borrell Associates Executive Vice President of Local Market Intelligence Corey Elliott about the value of the research he will be presenting at the NewsMedia Business Summit coming to Harrisburg, Oct. 12-14. “We aren’t selling anything to local businesses, so they tend to open up and tell us their unfiltered thoughts on local media companies and what they could be doing better to serve them. And those attitudes have changed since 2020.”

Besides this detailed examination of the local advertising marketplace, the NewsMedia Business Summit  will kick off with a keynote presentation from CEO of the NFL Pro Football Hall of Fame, Jim Porter, who knows the news publishing industry well having held executive management positions for GateHouse Media and others. Plus Jim has agreed to give all atendees a free pass to visit the Hall of Fame anytime over the following year!

The Oct. 12-14 #News-Media Business Summit, hosted by the 360 Media Alliance, E&P Magazine (Editor & Publisher), the Pennsylvania NewsMedia Association and I-SCMA, has a registration fee of only $299. In addition, the Harrisburg (Pennsylvania) Sheraton has a negotiated rate of only $129 a night, offering great value. “PNA had a long and proud history with our America East trade show, and we wanted to build upon that with this joint collaboration of the News-Media Business Summit,” stated Brad Simpson, president of the Pennsylvania NewsMedia Association. “Many attendees over the years loved the central location of America East since Harrisburg, Pennsylvania, is no more than a six-hour drive from over 1,000 daily and weekly newspapers. Hosting the Summit here locally will allow attendees to benefit from the sessions and networking without the costs and hassles of air travel.”

Other planned programming includes:

  • Having Success with Email Newsletters, with The Boston Globe’s, “Rhode Map, RI’s” LaDonna LaGuerre and Dan McGowan.
  • Fair Compensation from “Big Tech," including the latest updates on the JCPA and the antitrust lawsuits now filed against Facebook/Meta and Google, with Danielle Coffey, executive vice president and general counsel for the News/Media Alliance, Jennifer Bertetto, CEO at Trib Total Media, and Lee Wolverton, vice president news and executive editor, HD Media.
  • A Small Town's Journey After Losing its Newspaper. A presentation from his latest book, "Death of the Daily News," by educator/author Andrew Conte.
  • A look at Emerging New Revenue Verticals, with Guy Tasaka, managing director of the Local Media Association Technology Resource Center.
  • Explaining The Press of Atlantic City’s new Free Monthly Mailed Community Newspaper project, presented by TPAC’s Allison Altobelli, vice president, sales and marketing.
  • The Pros and Cons of Diminishing Print Frequency will be debated by Bill Ostendorf of Creative Circle Media and Al Getler of Coda Ventures.
  • A deep dive into “Boosting Your Brand’s Value to Reconnect with the Coming Generation,” from Richard E. Brown, a News/Media Alliance Rising Star recipient, former head of digital subscriber churn for Gannett | USA TODAY NETWORK and now the senior director of retention for The Daily Beast.

Plus, lots more!

For more information on the #NewsMedia Business Summit, head to the official Summit site at




No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board