A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines and disconcerting headaches, wasn’t completely void of positive news and (hopefully) heartening trends.
Of the AAM-audited publishers surveyed, 67% saw their digital subscriptions increase and 40% saw their overall web traffic increase.
“Innovations in subscriptions and advertising were also on the rise,” according to AAM. “37% reported greater creativity in attracting new readers and 33% had more creative offerings for advertisers.”
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