Mother Jones CEO on how reader donations became big business for investigative title


“Smart, fearless journalism” is the tagline of American investigative news outlet Mother Jones — but would this mission be possible without its non-profit model heavily based on reader donations?

Chief Executive Monika Bauerlein told Press Gazette’s “Future of Media Explained” podcast: “We would not be able to do the kind of public service journalism that we do, that is really the entire focus of our newsroom if we had to rely on commercial revenues.”

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