Musk says X will charge everyone to use the platform

Elon Musk said Monday he's moving to require all users to pay a monthly fee to use his social media site X, previously called Twitter.

Why it matters: The comments, which he made during a live-streamed event on X with Israeli Prime Minister Benjamin Netanyahu, come as the company struggles to regain trust with advertisers.

• Musk said earlier this month that Twitter's U.S. ad revenue was down 60%. He has blamed the company's ad challenges on civil rights and consumer groups putting pressure on big brands.

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