Musk tries media blitz to win back Twitter advertisers


Elon Musk is on a reputation-mending media tour as Twitter faces business challenges and advertiser skepticism tied to his erratic and controversial product and policy changes.

Why it matters: Musk claimed in an interview with BBC last week that most of Twitter's advertisers have returned, but analysts suggest Twitter's ad revenue is rapidly declining.

  • Asked during the BBC interview to name an example of a single advertiser that left Twitter and returned, Musk could not provide one.

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