NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In an announcement on Tuesday, NBC said the AI-generated voice of Fagan will appear across select title sequences, show opens and promos when the network resumes airing NBA games in October.
Fagan’s voice appeared in NBC’s NBA coverage from 1990 to 2002, where he became known for his “NBA on NBC” promos. He also narrated promos and openers for the league’s biggest stars, like Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon.
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