Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones


Why is all the news so negative?

Maybe it’s because journalists are naturally drawn to aberrations — outliers from the norm — and those tend to be more bad than good. After all, a flight landing safely isn’t a story, but one crashing into the ocean sure is.

Maybe it’s because reporters see themselves as watchdogs, tasked with identifying malfeasance, corruption, discrimination, and other social problems that need fixing. A government program working well isn’t as exciting as a mayor taking money under the table.

Heck, maybe it’s because the world is just inherently a dark and depressing place — a theory the past decade or so seems ready to endorse.

Or maybe it’s because it sells.

Click here to read more.


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board