Harker Bos Group’s just-released “The State of Media 2025” report, from its Crowd React Media division, based on a survey conducted among nearly 1,100 adults 18+ between February and April 2025, shows that, to quote one of the study’s conclusions, “Radio’s not going anywhere.”
Crowd React Media’s main takeaways include radio’s ever-strong core audience, and the importance of in-car and workday listening, local content and live hosts.
“Radio continues to play a vital role in the lives of American adults,” the report says. “While streaming audio and podcasts have grown, traditional AM/FM radio still commands a broad and diverse audience, especially during commutes and work hours. Many listeners value the familiarity of their favorite stations, the companionship of local hosts, and the curated experience of radio programming.”
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