New York Times plans advertising expansion into non-news products


The New York Times is planning to aggressively expand its advertising business across its bundled products, like games and sports, executives tell Axios.

Why it matters: Over the past 10 years, the Times has pivoted its strategy to focus on attracting more consumer revenue via subscriptions. Now that it's reached a critical mass of subscribers outside of news, it sees an opportunity to build more ad products that cater to those users.

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