Newsletter platform Substack takes aim at YouTube

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Substack, a platform created largely for newsletters, is rolling out a suite of new video creation and editing tools — a sign of how critical video has become to gaining audience on the internet.

The focus on video signifies a shift in Substack’s business model — and a sign that the platform may now be forced to compete for talent with video-focused social media behemoths like YouTube, TikTok and Instagram. It also puts Substack in direct competition with platforms like Patreon that allow users to charge subscriptions for a wide variety of content formats.

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