NextGen TV narrows gap between broadcast and streaming

The ATSC 3.0 standard, marketed as NextGen TV, provides broadcasters with capabilities that narrow technical and functional disparities between traditional over-the-air broadcasting and internet-based streaming services.

As deployment continues across the U.S., industry stakeholders report that these advancements address key competitive disadvantages that broadcasters have faced in the streaming era.

NextGen TV’s ability to deliver on-demand functionality represents a shift for broadcasters competing with streaming platforms, enabling viewers to control experiences previously unavailable via an antenna.

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