Nicholas Carlson, the former top editor of Business Insider, is starting a new company that will focus on video

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Nicholas Carlson has witnessed spectacular failures in the tech and media worlds over the years. As the former top editor of Business Insider, he chronicled the carnage at Yahoo and Groupon, and then watched several Silicon Valley companies and rival publications make an ill-fated “pivot to video.”

Now Mr. Carlson, 41, is trying to put the lessons he learned to good use. He is preparing to debut a media start-up of his own — one with a focus on video.

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