Now a $15B ad business, Microsoft solidifies position in digital's 'Big 4'


It's been more than three years since Amazon officially displaced Microsoft from digital media's "Big 3," joining Google and Facebook as the world's largest digital ad sellers, but analysts aren't counting Microsoft's ad dominance out, especially after its just-released earnings release showing stellar ad revenue results for its first fiscal quarter (ended Sept. 30, 2021), as well as expectations of future growth in the ad business due to its acquisitions of both Xander, as well as Activision Blizzard.

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