The NPR board of directors approved an ambitious plan Friday for the network and its member stations to work together on a host of new digital initiatives, including a forthcoming podcast subscription bundle tied to station membership.
The plan, titled the “NPR Network,” directs NPR to use its digital properties to funnel donations and donor leads to member stations and implement new collaborative initiatives around branding and sponsorship. The goal of the plan is to double station membership and total revenue for NPR and participating member stations by 2030.
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