@nytimes is now on TikTok

Posted Friday, January 27, 2023 9:54 am

Laura Hazard Owen | Nieman Lab

When The New York Times launched its flagship TikTok this week, on January 24, it started with hard news, featuring Brandon Tsay, the 26-year-old who disarmed a gunman at a dance hall in Alhambra, California.

The Times is a few years behind other publishers in creating a flagship TikTok account but already had some subbrands on the platform, including NYT Cooking and the Hard Fork podcast. It’s looking to hire social media video journalists.

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@nytimes is now on TikTok

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