The Wall Street Journal’s scoop that Meta plans to offer personalized AI-generated ads by the end of the year points to a brave new world for advertising — and for news.
Increasingly sophisticated AI tools mean that companies — in this case, advertisers or Meta — are close to being able to generate, in real time, sales pitches specifically tailored to individuals. Per the Journal: “A person seeing an advertisement for a car in a snowy place, for example, might see the car driving up a mountain, whereas a person seeing an ad for that same car in an urban area would see it driving on a city street.”
It doesn’t have to stop there.
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