Philip DeFranco told his millions of social media followers about a crisis in journalism, but he didn’t mention that he’s a living example of a solution.
His work shows us the way — by connecting a news product emotionally with people who consume journalism.
DeFranco calls himself “a dad who covers the news for you.” The news influencer reads the latest on YouTube like Tom Brokaw, but also nothing like Tom Brokaw, often wearing a T-shirt while shooting facts, rapid fire, at his Gen Z and millennial audience.
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