Opinion journalism and sustainability: Publishers find out what works


Opinion journalism has been subject to unrelenting pressures in recent years. The political environment has become more toxic. There is confusion about what’s news and what’s opinion. People’s opinions today can be influenced as much by random posts on social media as by a well-crafted editorial.

Less discussed is the relationship between opinion content and revenue. And, like most everything else in digital publishing, the financial calculation is becoming a necessary part of the conversation about the future of opinion journalism. 

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