Opinion | NBC and the Paris Olympics were a match made in TV heaven

After sluggish ratings in the recent Olympics, NBC saw a major bounceback in the 2024 Games, including a 76% jump from Tokyo

Posted Monday, August 12, 2024 11:42 am

Tom Jones | Poynter

NBC came into the 2024 Paris Summer Olympics with high hopes for great performances and good television ratings.

It got gold-medal results.

The Paris Olympics could not have gone better, exceeding expectations and laying a foundation for the possibility that the Olympics are, well, back. After sluggish TV ratings in the more recent Olympics, NBC saw a major bounceback in these Games, which concluded Sunday.

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Opinion | NBC and the Paris Olympics were a match made in TV heaven

After sluggish ratings in the recent Olympics, NBC saw a major bounceback in the 2024 Games, including a 76% jump from Tokyo

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