Opinion | The Taylor Swift and Travis Kelce story is a fascinating study of media consumption

It’s the biggest story of all time! OK, maybe not, but here’s why it’s still a big deal.


The biggest story in the country right now isn’t the looming government shutdown or the end of the Hollywood writers strike.

The story everyone is talking about?

Taylor Swift might be dating Kansas City Chiefs tight end Travis Kelce and she went to his game on Sunday!

This is big, people. If this thing works out, it could be the biggest entertainer-sports match since Marilyn Monroe married Joe DiMaggio, or at least Tom Brady and Gisele Bündchen.

OK, before you roll your eyes, and ask, “Why are you talking about this?” I will say this is a fascinating study of media and media consumption, and it could have some implications for the NFL and TV.

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