Super Bowl LIX will be held Sunday in New Orleans, yet we already have a big winner.
It’s Fox Sports, which is televising the game. The network has reportedly sold out all the ad spots, including 10 commercials that sold for a record $8 million a piece.
The game will be the most-watched television broadcast of the year. By far. It will easily draw north of 100 million viewers. The question is just how far north. Last year’s game drew 123.7 on CBS/Paramount+/Univision. The Kansas City Chiefs beat the San Francisco 49ers in overtime.
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