Pinterest’s quiet battle for ad dollars is getting louder


For years, Pinterest has tried to fashion itself as a safe haven for people looking to escape the bombast of social media.

With posts that let users “pin” everything from quick dinner ideas to home decor, Pinterest hoped advertisers would also see it as a safe place for their dollars. Some did, many others didn’t. Still, Pinterest persisted with the plan. And there are some early signs that its persistence is starting to pay off.

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