‘Power and predation:’ Advertising monopoly draws fire at Google


Democrats and Republicans don't agree on much lately, but on big technology companies, there is a big bipartisan stink about their end-to-end involvement in the digital advertising ecosystem.

Google controls large percentages of each stage of the online advertising process — the company works both with publishers selling ad space and with companies looking to buy that digital real estate, and also oversees an automated ad exchange that facilitates those transactions.

The federal government is already pursuing Google in this area. A federal judge ruled last month to advance the Department of Justice’s ongoing suit against the company.

In a hearing Wednesday of the Senate Judiciary Committee’s antitrust panel, Utah Republican Mike Lee was clear that he saw such sweeping domination of the digital advertising as a monopoly.

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