E&P Exclusives
In news media advertising, organizations often spend too much time analyzing rates and comparing them to similar-sized outlets. It’s important, but sometimes, focusing too much on rate hinders the ability to assess an opportunity directly. Before immediately delving into pricing considerations, it’s crucial first to identify opportunities aligned with your organization’s goals.
Under the leadership of Dean Raul Reis, who took office in July 2022, the Hussman School of Journalism and Media at the University of North Carolina has significantly revised its curriculum, infusing courses that can assist students in excelling once they graduate — whether in journalism or other communication fields like advertising or public relations.
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