According to Nielsen, 30 million people listened to play-by-play and other coverage of NFL postseason games, from January’s Super Wild Card Weekend to the Super Bowl, carried on Westwood One. That includes 10 million, or one-third, not reached during its radio coverage of regular season games, while generating incremental reach to NFL TV coverage.
“The NFL on Westwood One is a massive reach machine, adding new and different listeners each and every week,” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says in Westwood One’s weekly blog. Bouvard notes that adding its audio coverage to a video-only NFL media plan boosts the reach of men 18-34 by 19%, and the reach of high-income full-time-employed men 18-49 by 16%, based on the results of an NFL-fielded game day audience study.
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