Reader Clubs Shift to Online Experiences, Offers Amid the Lockdowns

Posted Friday, June 19, 2020 11:30 am

Grzegorz Piechota | INMA

Experiences and discounts have been the most popular features of the news brand’s loyalty clubs and membership programmes. The COVID-related lockdowns forced changes in rewards.

In May, INMA reviewed the value propositions of the top-50 news brands based on the number of digital subscribers.

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Reader Clubs Shift to Online Experiences, Offers Amid the Lockdowns

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