A recent analysis of thousands of marketing effectiveness case studies from The Institute for Practitioners in Advertising finds that advertisers investing in emotional ads that successfully inspire people to share or talk about them get significantly more for their money.
“Boring ads cost a fortune,” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says in Westwood One's weekly blog. “Brands must spend significantly more media money on dull ads [that] don’t work very hard, compared to interesting, non-dull ads.”
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