Riding the Wave of Subscription Demand During a News Cycle


Many publishers are experiencing a softening of demand for new subscriptions in 2021 as the big stories of 2020 — the COVID pandemic and the U.S. election cycle — no longer generate the same traffic to news sites they once did.

The ebb and flow of subscription demand is a pattern observed for decades in the newspaper business, and this blog post will share a few lessons ...

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