Riding the Wave of Subscription Demand During a News Cycle

Posted Wednesday, June 9, 2021 3:09 pm

Matt Lindsay | Mather Economics | America's Newspapers

Many publishers are experiencing a softening of demand for new subscriptions in 2021 as the big stories of 2020 — the COVID pandemic and the U.S. election cycle — no longer generate the same traffic to news sites they once did.

The ebb and flow of subscription demand is a pattern observed for decades in the newspaper business, and this blog post will share a few lessons ...

Click here to read more.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board

E&P Exclusives

Would reinstating public editors bring back trust in media?

In the 1980s, many cash-flush news organizations employed a public editor specifically to build and foster trust between readers and journalists. These days, just two news organizations in the United States — NPR and PBS — still appear to employ a public editor. So, is it time for more news organizations to consider hiring ombudspersons to help rebuild trust in the media — one community at a time?

What does the future local website look like? Part 2

In this month's column, E&P columnist Guy Tasaka shares some thoughts on what the future local media website looks like and how local media publishers can thrive in the new environment. As you read his thoughts, consider that any local presence that has the legacy trust can take this playbook and run with it. It could be the two largest television stations in the market, the public media company, the big university or the local chamber of commerce. There are no swimlanes anymore, and local media 3.0 will be a winner-take-all race.

Read E&P Exlcusives

Latest (Proudly Printed) Magazine

#NewsPeople on the move

CBS Stations announces CBS News California Investigates, naming Julie Watts as regional correspondent

Jennifer Mitchell, president of CBS Stations (West Coast—Midwest), has announced a new California-based investigative initiative, CBS News California Investigates, and named longtime journalist Julie Watts as the regional CBS California correspondent.

Scripps News launches Disinformation Desk to help viewers separate fact from fiction

Scripps News is announcing the launch of the Disinformation Desk, a team dedicated to exposing sources of disinformation and examining how it spreads. Liz Landers, former chief political correspondent for Vice News, will join the network as its lead disinformation correspondent.

See more NewsPeople

Latest E&P Sponsored Case Studies

How to Sell Digital Advertising in 30 Minutes

Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

These publishers are using digital signage to grow audience & revenue. (3 Case studies)

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.

Riding the Wave of Subscription Demand During a News Cycle

Comments

Rep. Claudia Tenney unveils bill to defund ‘partisan propaganda machine’ NPR

U.S. envoy to Russia visits jailed WSJ reporter Evan Gershkovich

Opinion | Media is playing right into Trump's hands with jury selection as jurors become targets

BBC News channel presenters take legal action citing age and gender discrimination

Would reinstating public editors bring back trust in media?

What does the future local website look like? Part 2

E&P’s 2024 class of News Media’s 10 to Watch

Exploring Temple University Klein College of Media and Communication