Roe V. Wade decision to change the way marketers advertise


As laws in the United States continue to undergo massive change, one in particular — the overturning of Roe v. Wade, which transfers the right to abortion from federal to state governments — may prompt people to move away from Google and Bing as they rethink privacy. Some believe the decision will have a major influence across the advertising industry.

“Everything that happens in this world, especially political, changes the ways marketers bid on keywords and advertising,” says Marty Weintraub, founder of the agency Aimclear.

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