Semafor sells Verizon on sponsoring its text message interview series

Semafor — a start-up global news digital publisher — is expanding one of its signature editorial series with a sponsorship.

Verizon, one of Semafor’s launch sponsors, will sponsor an expanded feature from its newsletter called “One Good Text.” The series, which has spotlighted a Semafor journalist texting a question to a politician, business executive or otherwise influential person, will turn into a sponsored 10-minute interview franchise over text.

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