The media industry is undergoing rapid transformation, and video has emerged as a dominant force in storytelling, audience engagement and revenue generation. For journalists, content creators and media executives, staying ahead means understanding the latest innovations shaping how video is produced, distributed and consumed.
That’s exactly what Reinvent: A Video Innovation Summit at Northeastern University aims to tackle. Set for March 21-22, 2025, at the university’s Boston campus, this two-day conference will bring together industry experts, top media executives and journalism innovators to explore the latest advancements in video storytelling.
A must-attend event for media professionals
From artificial intelligence to social media video trends and monetization strategies, Reinvent will provide practical insights into the tools and technologies reshaping journalism and media production.
“This event is designed to help media professionals and content creators navigate the ever-changing digital landscape,” said Mike Beaudet, Northeastern professor of journalism and investigative reporter at WCVB-TV. “With AI, social video and new business models emerging, there has never been a more critical time to rethink how we engage audiences through video.”
One of the biggest challenges in the media world today is keeping up with the evolution of platforms. Whether it’s TikTok, YouTube Shorts or Instagram Reels, the ways audiences consume video content continue to shift. The conference will offer hands-on workshops and expert-led discussions to help media professionals adapt their video strategies to stay competitive.
Industry leaders, real-world insights
Reinvent will feature keynote speakers and panels from some of the most influential voices in video and journalism today. Among them:
The lineup promises to bridge the gap between traditional journalism and new-age storytelling, offering real-world examples of what’s working and what’s next in digital media.
“As a journalist, the ability to tell compelling video stories is becoming just as essential as writing a great article,” said Beaudet. “This summit will help newsrooms and media professionals level up their video game and build sustainable audience engagement.”
AI, business models, and the future of video journalism
One of the most anticipated sessions at the summit will explore the role of artificial intelligence in video journalism. AI-driven tools are already helping newsrooms automate video production, personalize content and improve audience analytics — but where does human storytelling fit in? Experts will dive into the ethical and practical considerations of integrating AI into newsrooms.
Beyond content creation, sustainability and revenue generation will be major themes at the event. With media companies constantly seeking new business models, speakers will examine strategies for monetizing video content, leveraging platform partnerships and engaging audiences in an era of short-form, fast-moving media consumption.
Networking, workshops and hands-on learning
Beyond the speaker sessions, Reinvent will offer interactive workshops, where attendees can get hands-on experience with video production tools, audience engagement strategies and AI-powered content creation.
The event is geared toward a wide range of media professionals, including:
With limited spots available, now is the time to secure your registration for Reinvent: A Video Innovation Summit at Northeastern University, March 21-22, 2025
“If you’re serious about video and its role in the future of journalism, this is an event you don’t want to miss,” said Beaudet.
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